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Trend Marine Products appoint Owen Marine Marketing
Trend Marine, Europes largest supplier of marine glazing solutions, based in Norfolk UK, signed Owens as their new marketing partner in June 2010. Trend set up in business some 35 years ago in a green field site in Catfield, near Great Yarmouth on the East coast of the UK. The huge manufacturing facility has steadily grown to 36,000 sq. ft. in purpose built factory units along with major investment programmes on leading-edge plant and machinery.
Purchased by the huge US company Taylor Made Group in 2004, Trend set out on a refreshed investment programme. Like most businesses recently the recession slowed things down for a while but sales are building and new horizons beckon.
The current grass bending capabilities are impressive but in July/August of 2010 a new state-of-the-art 'sag bending' plant will be installed, elevating the product capability into the superyacht sector.
Owen Marine are already underway with a powerful marketing and PR campaign which will include a new CMS, SEO website, webmail prospecting and electronic PR campaigns. Watch the Trend brand name climb to the top!.
As January 2010 got underway so did the marketing programme for new shipyard client Proteksan Turquoise, a world class yacht builder in the world class city of Istanbul, Turkey. The first piece of PR is already placed as an editorial, the first of a new advertising campaign in the yachting press is about to break, a new SEO, CMS website is in build and other key initiatives are underway. As of March 2010 the yard has no fewer than 5 yachts in build and more importantly all 'sold'.
As last year closed a burst of new orders landed. CMN Yachts needed a fresh new newsletter for January and a 20 page charter brochure was completed for a new 53m superyacht 'Sequel P',from the prestigeous Turkish yard Proteksan Turquoise. Also new enquiries came in thick and fast with new accounts due to come on stream early in 2010.
Earlier, 2009 was kind to us so with a lot of activity over in Cherbourg where Owens looked after the PR and webmail programme for the CMN Yachts new 60m launchings 'Slipstream' and 'Cloud 9'.Sunrise yachts have a new range of Espen Oino designed 47m models supported by a vigorous new advertising campaign and brochures lined up to support the Monaco Yacht Show. Smaller new accounts can be real fun!..in the shape of Darrell Bell and his ARIADNE YACHT MANAGEMENT. We have put together a really quirky new website, an electronic brochure (with page-flip)and other support stuff..watch out for a new name rising!. 2008 was very active for Owen Marine Marketing –including three new shipyard accounts and after a long ‘holiday’ period, Port Solent has just joined again as a ‘new’ client.
This section is just the marine part of the overall new client gains made by The Owen Agency group last year, which is across many non-marine vertical markets from the motor trade and dental services to the betting industry!
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Port Solent
This new account gain was made in August 2008 for a roll-out beginning in January 2009. Port Solent is a marina (part of Premier Marinas) and a destination attraction for the greater Portsmouth area with shops, restaurants, cinema, health club and many other retail opportunities.
Owen’s task was to build footfall through re-branding and awareness to the ‘Boardwalk’ retail and restaurant facilities. Part of the marketing mix will be a new CMS ‘Port Solent’ website and a raft of ‘new media’ solutions, including ‘OwenWebmail’ which will raise the profile of this busy destination. Owens are very pleased to have this substantial piece of business back ‘under our belt’.
As the first 10 month period comes up, Owens have completed a raft of initiatives as outlined above and helped Port Solent beat the recession by increasing business at the site. Our rebranding work can be seen around the whole destination and on line.
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CMN Yachts
This major French Shipyard has appointed Owen Marine Marketing to develop a targeted campaign to build awareness and enquiry levels for the 60m ‘Line 60’ range of luxury superyachts. A Press Relations Programme will commence soon and more details will be posted on the ‘Press RELATIONS’ section, visit the new SEO, CMS micro-website produced by Owen’s recently, http://www.cmnline60.com
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Sunrise Yachts
A quick visit to www.sunriseyachts.com will fill you in on this very exciting account gain for Owen Marine Marketing. A powerful advertising programme is underway with an intense direct-mail and new media support programme – watch out for news releases.
NEW ADDITION!
Sunrise have now appointed Owen Marine Marketing to handle all of their new-media requirements. The existing website will be handed over to the web team on September 1 2008 so we can start building the reactive sections we will need to run our powerful Owenwebmail programme along with the blind landing pages to measure the effectiveness of our advertising/direct mail/boat show publicity programmes. New powerful reactive programmes are also planned using the cross-media system called MXPie. Owens have just delivered a large hard-back new Sunrise sales brochure with a 'mini-me' pocket version for the Monaco and Ft Lauderdale boat shows....the show is well and truly on the road with hull no. one recently sold!.
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Hythe Marine Park
A major account gain for Owen Marine Marketing, HMP is virtually a ‘new’ major shipyard facility in Southampton water. Already the US brand leader, Palmer Johnson is an early stakeholder and business is building for the slipway services. Owens are underway with a new CMS website and material to support the marketing to the superyacht industry.
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