Branding and customer profiling

From Goodmans Hi Fi in the 1970s, Royal Huisman and RONDAL in 1980 to Sunrise Yachts and SYUK in 2013, A1 Yachting recently, and ready for 2018 a new brand for The Owen Agency, Owens has an impressive body of work in creating memorable branding.

Your brand is your 'store front', the very essence of your business and what it stands for. Brand Promise, Brand personality and Brand delivery. We employ a market research programme to find out what makes your brand connect, how it 'sits' in your space in the market... perhaps your business has changed direction or evolved and re-branding is the perfect way to launch this change. For example, 'The Royal Huisman Shipyard' has become 'Royal Huisman' and now in its third rebrand since our first one in 1984.

Some have evolved, like the 'Sunsail' logo we originally designed in the middle of the 'eighties, brand designs such as the electronics giant 'Goodmans' logotype has remained unchanged from the late 'seventies. More recently we designed the brand and logo for Superyacht UK (SYUK) which is a strong branding device used at most international boat shows. See this on our home page.

In 2017 we developed a new corporate style for A1 Yachts in Greece, which has rolled out across all media including a new website.

Never underestimate what your brand can do for your business model. Your bottom line is fed from your brand proposition.