International Exhibition Support
Design, display, graphics, video. A one-stop shop
A digital approach to making your exhibition investment work much harder
Exhibiting at boat shows is very expensive. How often do you question the return on investment for this marketing activity? You get back to the office with a bunch of business cards and congratulate yourself that you have made some good contacts and have done some interesting 'networking'. OK, you need to 'show your face'... perhaps that is all you need, but your FD may want to know how you are measuring ROI!
It is time to harness a whole bunch of digital tools to make your boat show visits really work for you. Using your webmail and website to engage your customer base prior to the show is just a start.
Interactive geo-location gets your proposition onto your customer's mobiles, give them something interesting and useful to engage with before you get to say 'hello'. Get your sales material automatically downloaded when a potential customer comes to your location. Make your boat show visit a truly 'interactive experience' with full engagement.
DATA GATHERING AND RESPONSES
Engage your show traffic via appointment sheduling and build your database. Data collection can be automated and using other channels (digital and DM) will re-inforce your show presence. Cross Media tools can generate text minutes after a prospect has left your booth.
STAND DESIGN/BUILD, DISPLAY PANELS AND LOGISTICS
From a logistical position Owens has been designing free standing exhibition stands and fitting out booths throughout our business life. We have placed stands and display materials in most boatshows worldwide. This activity is supported by our video/moving images division for making video 'bursts' on screen. We also help you ensure that all your communications will work on mobile media/smart phones/tablets.
USING DIGITAL PRINT
'Variable Data' digital printing means that every item of your printed material can be personalised or altered, also connecting cross-media with other digital channels. The quality we obtain is very close to the best litho plus we have 'machine' gloss varnishing on the run without having to laminate. Digital printing in full colour can be effective for low run direct marketing campaigns or short run catalogue material.