iPhone, handheld's ...the new world order?

Here we are, half way through 2010 and things are buzzing again. But only for our customers that prefer to zig when every one else is zagging!.....Our new-media/web team are already building custom apps for clients. Why? because the future is in the palm of your hand. Does your website automatically configure to an iPhone(etc)?. Time to talk to my Owen techies.

Do you know about 'disruption marketing'...nothing new, but you can now fire off, right down to the wire, small bursts of news and info using Owenwebmail that will nail your proposition in one go. Then you can track your prospects one-by-one and know which bit of your marketing works.....Henry Ford eat your heart out!.

We have been going on about 'Cross Media Marketing' for a while now (not just because we invested an obscene amount of money on the software...honest!)..but this is the future too. Time to wise up. Your market share is the one your competitors are watching closely!..

Contact me soonest to get up to speed with all the new stuff before your competition does....



SLIPSTREAM and the X FACTOR!....Simon Cowell cruises the Caribbean on the CMN Yachts newly launched 'Slipstream', reports the Daily Mirror on Thursday 24 December 2009. 'Slipstream' recently took three prestigeous awards as the 'best of the best' superyacht launched in 2009. CMN Yachts and 'Slipstream' were promoted (along with sister ship 'Cloud 9') by my Agency and is chartered through Burgess.

The 'Mirror states 'trust Simon Cowell to come up with a super cool way of delivering his Christmas pressies'...'just think of how many turkey dinners he could get for (the reported ed.)£625,000-a-week charter fee'. The 'Mirror also reports that Simon Cowell will be joinedby his 'billioinaire mate, Top Shop boss Sir Philip Green'.

Obviously Simon is a discerning charterer in taking this stylish, award winning yacht around the Islands with some of his 'chums'. Good publicity for all of us who have been busy promoting this excellent superyacht.

PUT YOUR BROCHURES ON LINE FREE.Yes, brochures still pack a punch...and a lot more.Printed material has a new lease of life thanks to using the more sophisticated page-turn presentations on your website. If Owens design and print your material we will 'bundle-in' free your brochure on line with page-turn (sometimes referred to as 'page-flip').So what's new?. We can add 'Rich Media' to your brochure...click on for video clips perhaps...expand the content...start to really engage your viewer.And there is more. If you use Owenwebmail to point your clients at your on-line brochures, you can see who is reading what...all in real-time. So print is not that dumb at all. It is another set of keys to unlock the doors of your customers..and prospects too.Want to have a look?. These examples do not have the media links but are a visual idea of what your online collateral material could look like on-line. We can update your 'archive' material as well at a small cost.

Both the links below are best veiwed as FULL SCREEN.

NOTE these are low resolution only and demonstrate the page turn presentation only. Page 4 on the PYA News Magazine has the zoom added as a demo. Many more enhancements can be added for picture zoom and links.

For a typical OWEN yacht brochure on-line click here.

For a magazine/newsletter click here.

Perhaps we could quote you on your next project. Call Roy Roberts or drop me an email.


Owens sponsor the RED ARROWS at the 2009 Monaco Yacht Show....what a blast!


As part of the 40th anniversary year, Owen Marine Marketing is a sponsor for the RED ARROWS display at the 2009 Monaco Yacht Show. After the success of the display at the last show Superyacht UK and key group of members are repeating the spectacular event for 2009.

It was 1969 and Owen founder Roy (Owen) Roberts had just finished a three year career in a R&B/blues band (see the website www.meddyevils.com ). Taking up the story Roy comments ''We were signed by no other than Tony Hatch and made two singles with PYE records and toured with big names of the period and even jammed one night with The Who..Peter Green taught me blues guitar on one trip!. Our old singles are hitting record amounts on ebay ..even one of our handbills fetched £110 in January 2009! and many current CD's feature our tracks''. In a borrowed top floor office in South Street Havant (UK)with an order for £100, Roy Roberts started the Owen business that has weathered two recessions and emerged as a cutting edge marketing and advertising operation ready to tackle 2009 and beyond with new skills.

Of the many other milestones in 1969...the first steps on the moon..Concord's first flight..the Beatles last gig, it was deemed to be the birth-year of the internet. It is fitting that nearly 50% of the marketing programmes Owen produce for customers is now web based. Have a look at the marketing reports for updates on the latest techniques. Also have a look at the Owen Group website www.theowenagency.co.uk . Our snapshot of work on the 'portfolio' section will illustrate the many vertical markets we work in which cross-fertilise into the marine marketing arena.


This section of the ‘NEWS’ page is a snapshot of improved methods to help our clients enhance their marketing performance, grow enquiries and build sales.

Broadcast-only marketing is broken

Tradional 'broadcast-only' or 'interruption' marketing has foundered because the convergence in on-line/internet communications methods and the quest for more effective, accountable lower cost ways of prospecting and generating sales. The current downturn has created a new 'normal' where the sales and financial Directors are impatient with the old-fashioned ways found in their marketing departments and their inability to directly impact on the much needed sales effort.
The Owen group have met this challenge square-on by adding powerful software to our operation. Already well embedded in the new-media marketing methods such as SEO, CMS website development, webmail, viral programme and database driven variable-data digital printing, the entire creative/marketing team in Owens are using Cross Media Marketing methods (powered by XMPie by Xerox) (and it's bed-fellow, Content Marketing) to join-up all the dots by creating two-way communication programmes for our clients. At last our clients can manage and track prospects, identify when they are in-the-market and move on to engagement with potential sales targets with two-way dialogue and one-to-one engagement. On their own tradional marketing methods can only 'broadcast'. By operating them within a cross media environment our clients can make the huge leap to sustainable prospecting and better sales volumes.

Visit our 'mother ship' website www.theowenagency.co.uk to find out more regarding all our new-media programmes.



An effective way towards ROI.

With the ‘credit crunch’ and the ‘R’ word very much in the headlines now, more than ever, is the time to gain market share and build brand awareness to make sure your business is as fit as possible to move ahead.

Many of our clients are revisiting their marketing mechanics and scrutinising the effectiveness of some of the more traditional methods to gain awareness and enquiries at a much lower cost.

So what should you be doing?