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PR stands for Press Relations not press releases. This is probably the most powerful marketing tool available to our clients. At Owens we have developed an inside-track in all areas of the marine marketplace over a 30-year period.The fees for PR work can usually be accountable with some clients gaining column inches (at paid for value) many times that of the PR costs involved. Combined with paid-for advertising through Owen Advertising, the Owens in-house recognised advertising agency and other ‘tools’, PR is the best way of building enquiries. |
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