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PR stands for Press Relations not press releases. This is probably the most powerful marketing tool available to our clients. At Owens we have developed an inside-track in all areas of the marine marketplace over a 30-year period.The fees for PR work can usually be accountable with some clients gaining column inches (at paid for value) many times that of the PR costs involved.Combined with paid-for advertising through Owen Advertising, the Owens in-house recognised advertising agency and other ‘tools’, PR is the best way of building enquiries. |
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