Marine PR, Editorial and content generation
Strategy, research, story gathering, interviews, copywriting, visual content and photojournalism
All you need to deliver effective PR from a single source
Getting the message out and having excellent analytics and tracking is an engineering process that requires investment and hard work. Owens have invested significantly in state-of-the-art software that adds a fresh new advantage, delivering very effective press relations which effectively integrate with Social Media Marketing tools. We test messages and clean databases so our PR channels get your message heard.
Content is the critical ingredient, Owens are experienced wordsmiths and can weave the messages to perfection. Our ability to get the images is crucial too, using photojournalism skills to great effect.
The important function is to deliver this material to the targets. We use specialist software to track the targets and develop a continuing programme. We also write complete editorial pieces and produce turnkey newsletters (on line and in print).
PRESS AND VIP VISITS
Our experience covers press/VIP visits to shipyards and yachts, launch parties, roll-outs, naming ceremonies plus luxury events where helicoptors and private jets dovetail with yachts and luxury brands for a showcase presentation. We have organised large weekend group visits to marinas, new shipyard facilities and other locations.
We have built a detailed database of media (marine and luxury) and can run campaigns in emerging markets from the east to the Americas. We have resources to build/clean/develop your own bespoke databases.
At Owens we have developed an inside-track in all areas of the marine marketplace over a 30-year period.