PR delivered by a digital agency

Old fashioned PR agencies still use emails and paper methods to get the stories out to the media. This approach is cumbersome. Using webmail and tracking software nails this important communication process to the mast.

Words are important, Owens are wordsmiths and can weave the messages to perfection. Our ability to get the images is crucial too. We use photojournalism to great effect.

The important function is to deliver this material to the targets. We use white servers to get the messages through. We use our specialist software the track the targets. We write complete editorial pieces and produce turnkey newsletters (on line and in print).

DIGITAL ASSETS

All our digital image assets are available from our FTP servers so we can ensure that the image and copy requirements for all PR and editorial is instantly accessible. Our digital asset management also integrates with our production management control software where clients own digital assets can be stored and accessed via password. This browser system allows remote access to PR/editorial projects via a dashboard.

PRESS AND VIP VISITS

PR stands for Press Relations not press releases. This is probably our most powerful marketing tool available to our clients. Our experience covers press/VIP/Royal visits to shipyards and yachts, Yacht launch parties, roll-outs, naming ceremonies plus luxury events where helicoptors and private jets dovetail with yachts for a showcase presentation. We have organised large weekend group visits to marinas, new shipyard facilities and other locations.

RESEARCH-DRIVEN DATABASES

We have a detailed database of media (marine and luxury) and can run campaigns in emerging markets from the east to the Americas. At Owens we have developed an inside-track in all areas of the marine marketplace over a 30-year period.

 

 

 

 

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