A completly fresh approach to marketing unique products
Roy Roberts, Owen founder explains ''Over the years many potential customers would make a smart comment and suggest that if our marketing was as good as we say why not pay for it ourselves and get a return on the success.
The digital world now makes it possible to use databases and webmail techniques to do powerful prospecting. We can track and engage the hot prospects and drive them to our websites. We can then engage cross-media programmes and use PURL's and digital print responses. At long last we have an accountable prospecting and sales platform to build sales volume.
So we decided to create a 'Unique Products' division. We become a sales agency for a product or service and then use the Owen marketing agency and our toolbox to generate leads and sales.
Our first offering is Owen Air (owenair). This is a unique patented air purification system. In it's simplest form, a self contained unit the size of a shoebox and using less than a lightbulb in power, can sit in the bilge space and completely eliminate all odours and 99.999% of all germs.
Dr. Who?. Our Hero is DR. BILGE-BLASTER!
Just introduced is our hero 'DR. BILGE-BLASTER', his mission is to look after your bilges...inside and out...have a look at the link on the OWEN AIR website to find out about his exciting product that will banish smelly bilges for good!. Next up is electronic antifouling so we will have your bilges well under control..inside and out!
We have invested heavily on a marketing template that can be configured to accept different unique products. Our end-game is to be the natural search point for anyone in the superyacht market who are looking for some smart products or services. Anyone out there who can see this as a great marketing opportunity?. Give me a call''