I'ts All about Content... multi-media channels need relevant content...and a stategy
A good place to start with your multi-media content is printed material
Print is making a big comeback... as the digital channels become increasingly saturated, direct marketing is a powerful, targeted communication and sales tool with a long shelf-life
HIGH QUALITY PRINTWORK
At Owens we have been producing high quality printwork since the early 'seventies... designing, producing and managing all the print for Sunsail over a 25 year period and countless charter brochures and the charter annuals. Take look at the brochure page on the Royal Huisman website... it is a good illustration of our work in this field, 'all-our-own-work'! This position of expertise has not changed but a great deal in the way printed material is produced... more importantly how it can connect with the digital world, has changed dramatically.
As the digital delivery channels start to become saturated, printed material, used as a direct marketing channel, starts to find some clear water when material lands on a clients desk. More and more luxury propositions such as superyachts and charter brochures are better delivered using high quality print.
To get your next yacht brochure produced you only need to give us two things: the timescale and the captain's telephone number! For any other print requirement we can knock spots of our competitors for quality and timescale. As most of the work is 'in house' our prices are very competitive to.
NEWSLETTERS AND NEWS MAGAZINES
Newsletters, both print and digital, can be produced in very compressed timescales because as a team we can do the research, story gathering, interviews, write the content, shoot the material and turn the whole job around, sometimes in less than 3 weeks. Only a fully integrated organisation like Owens can deliver this sort of compressed programme.
HILL ROBINSON YACHT MANAGEMENT
For a many years we have been supporting the marketing programme for Hill Robinson and now produce twice a year a year, the authoritative multi page HarbouR News magazine and distribute it to, amongst other locations, airport private lounges.
For the 2012 Monaco Yacht Show we produced the first of the spectacular 80 page hefty thread-sewn news magazines for Royal Huisman. This new magazine approach, called INHUIS was be produced every year and by 2016 had grown to 120 pages.