Owen Superyacht Marketing, part of the Owen Group of specialist marketing agencies.
We help our marine partners grow their businesses faster, fitter and stronger. We apply our creative talent and thinking to tried-and-tested digital and traditional strategies. Our talented team create marketing programmes to boost our clients growth and market penetration across all channels. Established in 1969, the successful Owen enterprise celebrated our 50th anniversary in 2019. We retain our clients for long periods of time which clearly illustrates both our effectiveness and quality of our work but also our sensible costings.
The Owen Group is a collection of specialist agencies that work in many vertical markets including the pharma and healthcare market. Their expertise encompasses multi-channel media creative, brand strategy, CX design, market strategy, technology selection and implementation. Owen Superyacht Marketing can draw upon a broad set of in-house specialists to support our key team when required.
We are specialists in superyacht marketing and have a body of work in the marine and superyacht market that goes right back to the start of our highly successful journey in 1969, just one of our differentiators. This provenance is a big ‘tick’ in our box which our competitors find it difficult to match.
Another key differential is that we draw upon this experience and market knowledge and apply the full force of leading edge marketing thinking and tools to deliver successful outcomes for our customers in this global, evolving, connected marketplace.
We are a truly ‘full service’ marketing provider, digital veterans from the very first websites to using all the power of the internet with social media channels and digital solutions. We have specialist teams in our group to add expertise in Customer Experience Design (CX) through to customer journey mapping and other key marketing processes.
Importantly we have the design and writing skills in house, along with seasoned photographers and video producers, to capture and craft insightful content that we use both in our digital and direct marketing.
Our experience in the marine and superyacht marketplace spans all aspects, the designers and naval architects that created them, the shipyards that build them, yacht management that support them to the brokers who sell and charter them and the supply chain that makes the industry function. Our skill base that supports the industry includes media specialists, PR services and full design and production of all printed material including news magazines.