Weaving through the bigger blocks of marketing tools is the flow of content, almost like an information lubricant. It does many important jobs. It maintains the positioning of the company mission statement, reinforces the tone-of-voice, supports the crafted message that needs to be vigilantly enforced to ensure that all communications are ‘on-message’ at all times. All written channels form part of PR, from press releases to supplied editorial, news letters to magazines, official announcements from products to successes, financial statements to damage-limitation. Owens has developed our own database for news/press delivery. We have press databases that cover marine, superyachts/luxury, financial plus categories of editors in key publications and digital delivery systems with analytics. Success in getting your message out is all in a day’s work for our writing team.