'Shoe leather marketing' is on hold So what do we recommend now? Like a lot of public life, from concerts to sports, the whole events market has come to a complete standstill

Traditionally, B2B marketing and sales teams have tended to work autonomously. As the lines blur between where the handover occurs between sales and marketing teams the role of account-based marketing

Discover, Define, Design and Develop With decades of experience across multi-channel marketing and brand planning we’re here to help brand managers with our Multi-channel Marketing Brand Planning Methodology. Our 4-phase methodology will

The pandemic has turned the business world on its head but created new opportunities for smaller enterprises, even ones that did not exist before. As marketing specialists, Owens are perfectly

Customer Experience Design (CX) is the practice of designing products and services with the focus on the quality and thoughtfulness of the user experience. Every touchpoint within the customer's interaction

They are much more than just a public relations exercise

Working from home has become the 'new normal' but how could it affect your business in the short and longer term? First a prescient comment from Sir John Timson, Chairman of UK

The average person receives 121 emails per working day. So working an average of 7.5 hours equates to 16.13 emails per hour to read assess the value and digest. It’s

Fresh ideas and a step-change is the solution to building back enquiries and sales  After many interesting conversations across several market sectors served by the Owen Group, the question being asked

The news magazine for the Hill Robinson Group. Created inside the Covid-19 lockdown period by the team at Owen Superyacht Marketing and the marketing department at Hill Robinson, HarbouR news number

With a long history in producing some of the finest videos in the yachting industry, many for Royal Huisman, including a film for German TV and KLM and several other

Or try the 'right message, right person, right time' method Load up your marketing platform with your message and fire!

A1 Yachting, the largest and most comprehensive yacht agency in Greece and her islands are extremely proud of their homeland and will go out of their way to ensure that

The photography of yachts has always played a major part in the client service toolbox for Owen, shooting over 150 superyachts around the world from the Far East, the USA

'Track and Trace' has brought an old friend back to life. So how can we use this new beginning? As the world  drew-up a  battle plan against Covid-19, one of the most powerful tools

Who doesn't love a colourful and eye-catching regatta poster? Well it seems no-one, so it was a labour of love when a late evening phone call in 2015 from the

Some business names themselves say it all, such as Turquoise Yachts. they create a memorable impact, yachts built in Turkey's turquoise waters. They don’t really need to add a tagline.

Looking back at successful Owen marketing campaigns that made a big impact and ready to be repurposed for 2021 Video, training and employee relations Making videos has always been one of the

"Rapier 550. A fresh approach to fast, luxury cruising, the Broadblue Rapier 550 brings together high performance, high specification and radical future-proof design. Going Green   "We are really excited about working with

Andy Smith, Owens Creative Director outlines our involvement with hybrid yachts over the last 12 years: "A milestone in ECO yachting took place with our client Royal Huisman in 2009