Owen Superyacht Marketing grow their ECO client base with Marc Pajot Yachts and build-partner, WIDER
Andy Smith, Owens Creative Director outlines our involvement with hybrid yachts over the last 12 years: “A milestone in ECO yachting took place with our client Royal Huisman in 2009 when Bill and Shannon Joy launched their hybrid 78m sailing yacht ‘Ethereal’. We followed the design and build programme and documented through news magazines and content, the amazing technological journey of starting with a fresh canvas and designing and building a revolutionary ECO masterpiece. Since then we have been researching and creating content for clients covering electric tenders to electric classic cars. For 2021 we added Broadblue Catamarans (Multihull World) to our client list with their range of hybrid models destined to lead the field in family sized cruising catamarans.”
Owen founder Roy Roberts adds: “Owens have been the ‘authority’ in marine marketing for many years and are in a perfect position with hybrid powertrain technology knowledge and experience, to ably support all the new products from yachts of all sizes, propulsion systems and the hybrid supply chain with a first class marketing and PR service”
WIDER-PAJOT ECO Yachts
We are now developing the marketing roll-out for WIDER-PAJOT ECO Yachts with the 115ft and 145ft luxury hybrid sailing catamarans. Last year saw the launch of the innovative and groundbreaking 115ft ECO yacht masterminded by French sailing legend Marc Pajot. The perfect project partner for this revolutionary aluminium and carbon catamaran was identified as WIDER srl based in Ancona, Italy.