Owen Superyacht Marketing.

The Oceans’ Best Address.

Marketing campaigns and strategy

Branding strategy and development

Websites and Digital

Media planning and buying

Collateral material

Yacht photography and video production

PR strategy

In the UK:

Longcroft Barn
Priors Leaze Lane
PO18 8RH
United Kingdom

t. 023 0248 6566

In the EU

Bel Air Gardens
Urb Bel Air
Calle Hinojo


Brand Planning and Multi-channel Marketing Methodology

Discover, Define, Design and Develop

With decades of experience across multi-channel marketing and brand planning we’re here to help brand managers with our Multi-channel Marketing Brand Planning Methodology.

Our 4-phase methodology will help demystify the inevitable complexity resulting from combining brand planning with multi-channel marketing.

The first two phases, Discover and Define, will take you from the ‘objective’ to ‘brand strategy’ and cover the most familiar activities. The divergent thinking phase of Discover will provide everything needed to make the strategic decisions in the convergent phase of Define.

The next two phases, Design and Develop, enable the brand strategy to be translated into a multi-channel marketing plan. The Design phase is divergent thinking, where customer journey mapping is used to gain a clear understanding of what a great customer experience looks like for the brand’s positioning.

And this enables the final convergent phase of Develop to take place, where the plans and communications are produced that will ultimately deliver on that competitor-beating customer experience.