Driving sales forward during Covid-19
Fresh ideas and a step-change is the solution to building back enquiries and sales After many interesting conversations across several market sectors served by the Owen Group, the question being asked
Dmail or Email
The average person receives 121 emails per working day. So working an average of 7.5 hours equates to 16.13 emails per hour to read assess the value and digest. It’s
Home working… or Back to the Future
Working from home has become the 'new normal' but how could it affect your business in the short and longer term? First a prescient comment from Sir John Timson, Chairman of UK
Customer Experience Design (CX). Why we need to understand Customer Touchpoints
Customer Experience Design (CX) is the practice of designing products and services with the focus on the quality and thoughtfulness of the user experience. Every touchpoint within the customer's interaction
SME’s. How Covid-19 has created a new opportunity
The pandemic has turned the business world on its head but created new opportunities for smaller enterprises, even ones that did not exist before. As marketing specialists, Owens are perfectly
Brand Planning and Multi-channel Marketing Methodology
Discover, Define, Design and Develop With decades of experience across multi-channel marketing and brand planning we’re here to help brand managers with our Multi-channel Marketing Brand Planning Methodology. Our 4-phase methodology will
Account Based Marketing (ABM), It’s downright personal!
Traditionally, B2B marketing and sales teams have tended to work autonomously. As the lines blur between where the handover occurs between sales and marketing teams the role of account-based marketing