The news magazine for the Hill Robinson Group.
Created inside the Covid-19 lockdown period by the team at Owen Superyacht Marketing and the marketing department at Hill Robinson, HarbouR news number six, is enthusiastically supported by Partner Nick Hill who has guided this industry- leading publication from small beginnings some five years ago to a substantial voice in the superyacht industry today. This important PR publication was published in July 2020 and is designed to populate multiple communication channels, virtual and real. From a flipbook on their website to delivering printed copies as a substantial and tactile marketing tool to UHNWI targets worldwide, using both client databases and specialists delivering to family offices.
Importantly, as an annual PR magazine, it needs to be the perfect mix of content and creativity, so requires a professional company to produce it. This publication is researched, written and produced in-house by the Owen Superyacht Marketing team, who have a wealth of experience in this field and appreciate the importance of insightful, engaging and educational content while at the same time projecting the authority of the message through the careful use of tone-of-voice that resonates with the reader and the target luxury yacht market place.
HarbouR News is a powerful communication tool because it blends many aspects by covering a wide range of topics. This will include company information, new programmes or initiatives but importantly
is the voice and aspiration of the whole Hill Robinson global team. The Owen creative specialists carefully blend hard facts and global discussions, such as the environmental issues regarding the health of the oceans today, with several other current topics that ensure that this interesting publication is not just read and discarded but re-read and passed to others to enjoy and absorb our content. A much better ‘shelf life’ than other marketing channels.
We believe this is one of the most powerful and influential communication tools available in the superyacht marketplace at this time.